Supple skin. Moisturized lips. Non-existent blackheads. How do they do that?! When it comes to cosmetics and beauty, Koreans, particularly South Koreans, are mavens. It’s evident with the success of Korean beauty products online stores sell these days. People (men and women) are obsessed—and there might be a couple of reasons why it’s out there in US, Australia, and Southeast Asia beauty and cosmetic markets.
Why people love their products
With the unstoppable waves of K-Pop and K-Drama, fans from all over the world can’t help but admire their skins. Of course, plastic surgery also comes in a discussion, but it’s not really their secret weapon. Today, Korean beauty products online stores sell circulate in markets that didn’t exist before. This reach only means that their products must be doing something right.
So, why can’t people get enough of their products? Here’s why:
They love to keep up on appearances
Koreans are extremely cautious with their appearances. This is partly due to idolizing the western beauty standard and incorporating that in their own standards. A high-bridged nose, pale skin, and eye creases—these are the golden standards for an attractive person in Korea.
For Koreans, it is not about being vain. They believe that the face plays a significant role in determining your fate. Of course, this sounds absolutely silly to many people who think that grit or applied talent matters the most. But there’s some truth in their culture: numerous studies have confirmed that good-looking people often get more opportunities like job offers. Click here Beautyworks Cosmetica
On the contrary, one study found that good-looking people are more likely to be narcissistic and think they deserve special treatment that’s why they move forward faster in life. Economist Daniel Hamermesh elaborates this on his 2011 book Beauty Pays: Why Attractive People Are More Successful.
Nonetheless, with the Korean’s culture of adhering to a certain beauty ideal and their innovation in technology, developing quality and competent beauty products is almost too easy for them. Also, how about cultivating that ideal in the global markets? Your K-Pop and K-drama idols are taking care of that.
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